Privacy Policy

Last updated: November 2025

Welcome to Litaro Sportswear Limited (“we”, “our”, “us”). Your privacy is important to us, and we’re committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website www.litaro.co.uk or make a purchase.

1. Who We Are

We are Litaro Sportswear Limited, a company based in the United Kingdom.

Registered Office: Unit 1, Burnt House Farm, Chelvey Road, Bristol, BS48 4AD, United Kingdom

Email: info@litaro.co.uk
Website: www.litaro.co.uk

We act as the data controller for the personal information we collect.

2. Information We Collect

We may collect the following types of information:

A. Information you provide directly:

Name

  • Email address
  • Shipping and billing address
  • Phone number
  • Payment details (processed securely through Shopify and not stored by us)
  • Account login details (if you create an account)

B. Information collected automatically:

  • Your IP address and browser type
  • Device information (e.g., mobile, desktop)
  • Pages visited and time spent on our site
  • Cookies and similar tracking technologies (see section 7)

C. Information from third parties:

We may receive information from Shopify, payment processors, or delivery services to help complete your orders.

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate with you about your purchases or account
  • Respond to your questions or customer support requests
  • Improve our website, products, and services
  • Send you updates or promotional offers (if you’ve opted in)
  • Meet our legal and tax obligations
  • We never sell or rent your personal data to anyone.

4. Legal Basis for Processing

We process your data under one or more of the following legal bases:

  • Contract: To fulfil your orders and provide services you request.
  • Consent: When you’ve opted in to marketing communications.
  • Legal obligation: To comply with laws and regulations.
  • Legitimate interests: To improve our business and protect against fraud.

5. How We Share Your Information

We only share your data with trusted partners who help us operate our business:

  • Shopify (our e-commerce platform)
  • Payment processors (to handle payments securely)
  • Shipping companies (to deliver your orders)
  • Email and marketing platforms (if you subscribe to our newsletter)
  • All third parties are required to protect your data and use it only for the purpose we’ve agreed.

6. How We Protect Your Data

We use secure technologies and follow Shopify’s industry-standard safeguards, including encryption, secure payment gateways, and regular system updates.

If a data breach ever occurs, we’ll inform you and the UK Information Commissioner’s Office (ICO) as required by law.

7. Cookies and Tracking

Our website uses cookies to improve your browsing experience and analyse website traffic.

You can control or disable cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.

8. Your Rights (UK & GDPR)

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request corrections to your data
  • Request deletion of your data (“right to be forgotten”)
  • Object to processing or request data portability
  • Withdraw your consent at any time (for marketing, etc.)
  • To exercise your rights, email us at info@litaro.co.uk.

9. Data Retention

We only keep your personal information for as long as necessary to fulfil the purposes above — typically up to 6 years for tax and legal records.

10. Marketing Emails

If you’ve signed up to our newsletter, we’ll occasionally send updates and promotions.
You can unsubscribe at any time using the “unsubscribe” link in our emails or by contacting us directly.

11. Links to Other Websites

Our website may contain links to other sites (for example, social media pages). We’re not responsible for the privacy practices of those sites, so please check their privacy policies.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on this page with the updated date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:
info@litaro.co.uk
Litaro Sportswear Limited
Unit 1, Burnt House Farm, Chelvey Road, Bristol, BS48 4AD, United Kingdom

If you’re not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.